SKIPPY Peanut Butter wanted to capture the imagination of fans in the many tasty ways peanut butter could be used. We envisioned a recipe video series for Facebook that showed childlike wonderment with a blend of illustration, animation and some delicious peanut butter magic.
Associate Creative Director: Michelle Underwood
Art Director: Pat Don
Copywriter: Evan Benner
Produced at The Studio in Calgary (Critical Mass)