Wintery weather and steaming hot Hormel Chili go together like no other. We explored the art of the cinemagraph to dynamically break up the monotony of the Facebook Newsfeed and share delicious, warm tidings with our fans—all while appealing to their seasonal appetites.
Creative Director: Rina Mallick
Associate Creative Director: Michelle Underwood
Senior Art Director: Pat Don
Copywriter: Evan Benner
Production: Daily Planet