Most people know Filippo Berio for their olive oil, but they have a diverse selection of pestos, too! For their 2018 food festival tour circuit, the brand wanted a fun and quick tablet engagement tied to product sampling. We dove into real consumer metrics around lifestyles, personalities and flavor palates to build real "Pestonality" profiles, producing reliably relatable results! (We also concepted and produced the booth presentation and signage.)
Activating the Pestonality quiz at regional food festivals.
Copywriter: Evan Benner
Art Director: Bridget Sweeney