ABB wanted to resurge with vengeance under a quicker, stronger tagline. The team at THIRD STREET went to work, reimagining a previous campaign (Formerly "Built Greater Than") under the no-fuss "Built Greater." Superior products, superior strength. The greater than symbol (>) became our template to underscore the competitive and motivational nature of the brand, both personally and socially.
Creative Director: David Jones (CCO)
Art Director: Brittany Mason
Copywriters: Sean Smith, Evan Benner
Photography: Rob Hammer
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