SKIPPY Peanut Butter – Social Recipe Videos

Branded recipe video series for SKIPPY Peanut Butter's Facebook.

SKIPPY Peanut Butter wanted to capture the imagination of fans in the many tasty ways peanut butter could be used. We envisioned a recipe video series for Facebook that showed childlike wonderment with a blend of illustration, animation and some delicious peanut butter magic.
Associate Creative Director: Michelle Underwood
Art Director: Pat Don
Copywriter: Evan Benner
Produced at The Studio in Calgary (Critical Mass)
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