Hormel Chili is tasty on its own, but it's also a versatile ingredient for countless exciting recipes. We sought to capture the big and bold, year-round flavors Hormel Chili helps create with an intense recipe video series designed just for Facebook.
Each video delivered around a half a million views (around 3.5 million total!) and racked up an abundance of reactions, comments and shares from excited fans who were ready for new ways to mix up their Chili.
Creative Director: Rina Mallick
Associate Creative Director: Michelle Underwood
Art Director: Pat Don
Copywriter: Evan Benner