Cabot Woodcare - Ratings & Reviews Sweepstakes - Social

Social sweepstakes promotion to drive customer response for the newly launched Ratings & Reviews site and Facebook app for Cabot Woodcare products.

To celebrate the launch of Cabot's new, integrated product review portals, THIRD STREET conducted a sweepstakes rewarding review entrants with an exclusive branded shirt. Selected winners received a letter with a custom code to redeem for their feedback. The promotion involved regular reminder posts throughout its duration and a continuation of posts after directing traffic to where they could submit reviews and ratings.
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